No, no — not THAT Lake Geneva. We’re talking about the Lake Geneva Wine Festival set for September 10, 2011, in Lake Geneva, Wisconsin!

Vintners and chefs will offer samples of their best during this, the fifth annual festival.

Centerpiece, of course, is the Grand Tasting, taking place from 3 to 6 p.m. in the the Ferro Pavilion at George Williams College of Aurora University. Novice and connoisseur alike will enjoy wines from around the world, enhanced by food samplings from local award winning restaurants for $75 per person.

Culinary demonstrations on the main stage and both silent and live auction activities will provide afternoon entertainment. A wine lover’s marketplace will allow guests to shop for a bottle of wine as they savor the sights, sounds and flavors of the day.

(Image is this year’s poster)